This post may contain affiliate links. Please refer to my full disclosure for more information.
Are you leveraging social proof in your marketing strategy?
Building a solid set of client testimonials will help you succeed especially if you’re someone who’s not comfortable marketing yourself and your business.
Testimonials build trust with a potential customer who visits your blog for the first time. How cool would that be if you get your customers to sell your products and services for you?
What is a testimonial and how to use it effectively?
Customer testimonials work like magic. Can you recall the last time you purchased online and can’t decide on a particular product or service? And in your attempt to make the right choices, you turn to read a few customer reviews, sounds familiar?
Social proof is one of the most effective marketing tactics to attract more clients to buy your products and services. Positive reviews and testimonials serve as your brand evangelists to persuade visitors to become customers. If you’re not leveraging its power yet, you can start today with these tips.
How do you get testimonials?
Some of the customer testimonial formats are social media posts, video, blog post/press reviews, case studies and quotes.
It is worth noting that your clients are busy growing their businesses that’s why they hired you in the first place so you need to make it easy for them to give you a testimonial. If they are short in time you can also write testimonials for their approval.
Your email should:
- Let your clients know you enjoy working with them and thank them.
- Explain where the testimonial will be used.
- Ask permission to use their photo or a link to their website.
Give them time to respond to your email and if you don’t hear from them after a week, don’t forget to follow up politely.
Where to display client testimonials?
- Sales pages
- Landing pages
- Email newsletters
- Website/blog home page and sidebar
- Work with me or Hire me page
When to request a testimonial?
1. One-time project– When the project is complete. Recently I worked on a 3-month writing project and my client gave me a five-star rating at the end of the contract. This feedback helped me land more clients and a few invites.
2. Ongoing projects– You can ask for testimonials after three months of working together. In my case, I waited for a few more months before I requested a testimonial from one of my first clients. Here’s what it looks like.
If you want to attract your ideal clients, first you need to prove how they can benefit from the products and services you are offering. You need to show them that you’re good at what you do and testimonials are your best marketing tools.
Remember, the word of a client who purchased or used your product and services is very influential. So, use it smartly.
Do you have other strategies for using customer testimonials to generate more leads? We would love to hear from you.